Let's Talk About Brands: Zoya

Sunday, December 14, 2014

Earlier in the year I made a post featuring the famed nail polish brand Essie. I figured it was time to resume the series with one of my favorites: Zoya.

Brief history:
Zoya is a brand under a company called The Art of Beauty. The Art of Beauty was founded in 1986 and in addition to Zoya, the company houses Qtica, Smart Spa, and Zoom (quick dry top coat and their "Callus Action Quick Gel"). Each nail polish is inspired and named after a real woman, the first being Carmen. A few years ago Zoya began dabbling into the lip gloss market with Hot Lips.

As far as wear goes Zoya has to be the best brand for me. I have a decent amount, but being as it's not as readily available as OPI, China Glaze, and Essie, my collection isn't as large as I would like it to be. I do participate in their annual Earth Day sale ($4 regular polish, $5 Pixi Dust).

They probably have about every color you could imagine, and close to every finish. From creams to jellies, to Pixi Dust and matte, Zoya is no stranger to variety.

I have never caught Zoya recycling shades like I've seen in OPI and Essie (if you know of an instance, please do let me know!). Each color seems to be unique to the name assigned.

Some of my favorite shades: Cassi, Tomoko, Phoebe, and Julie.

Under the Qtica Smart Spa brand you can find scrubs, lotions, and masks in a variety of scents and sizes for a professional like manicure and pedicure. Qtica is described as "intense therapy" featuring quick drying drops, cuticle repair balm, growth stimulator, and even a lip repair balm (and they're not as expensive as you would think).

I really can't express how much I love the brand. I don't buy from them often, usually about once a year, but whenever I do I'm always pleased with the product I receive.

You can find Zoya at select nail salons, Ulta, and online via their website (look out for deals! They have them frequently).


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